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An Overview of Trend Following

“All through time, people have basically acted the same way in the market as a result of greed, fear, ignorance, and hope. That is why the numerical formations and patterns recur on a constant basis.” – Jesse Livermore

Trend Following is built upon the premise that trends exist in the markets.  These trends can be identified using specific criteria.  Traders can employ a systematic process, discretionary process, or a combination of those two trading processes.  Predicting price trends is nearly impossible and, as leading behavioral economists report, an “illusion” (CFA Institute). Further, consider the observations of Linda Raschke, a stocks and futures trader featured in The New Market Wizards: “In the world of money, which is a world shaped by human behavior, nobody has the foggiest notion of what will happen in the future.  Mark that word – Nobody! Thus, the successful trader does not base moves on what supposedly will happen but reacts instead to what does happen.”  Trend Following is referred to as a reactive form of technical analysis, not predictive.   Trend Following Traders use proprietary trading signals that identify a possible trend underway in an instrument.  These signals are based upon centuries of empirical evidence which suggests that a market or security should trend in a certain direction once a particular set of criteria is met. Trend Following is a probabilistic process by which trades are placed based on objective data and not a subjective bias or a commonly accepted investing heuristic.  Or, as John Henry of John W. Henry & Co. puts it, “If you take emotion – would be, could be, should be – out of it and look at what is, and quantify it, I think you have a big advantage over most human beings.”

Brandywine Asset Management offers the following perspective on Trend Following:
“Trends exist and are perpetuated because winning behavior is reinforced, even if it’s wrong.  The distribution of stock market returns shows strong evidence of trending behavior.  A simple trend following strategy employed across a diversified portfolio of just 24 uncorrelated markets can produce returns relative to volatility and drawdowns that easily exceed that of buy-and-hold strategy in stocks. If you were going to make a single investment and had to choose between the S&P 500 and the S&P DTI (Diversified Trends Indicator), the clear, logical decision is to place the money in the S&P DTI.”

Furthermore, AQR Capital Management provides the ensuing insight from its examination of overlaying a Trend Following strategy with a century of market data. “A large body of research has shown that price trends exist in part due to long-standing behavioral biases exhibited by investors (e.g. anchoring and herding), as well as the trading activity of non-profit seeking participants (e.g. central banks and corporate hedging programs). The fact that trend following strategies have existed well historically indicates that these behavioral biases and non-profit seeking market participants have likely existed for a long time.”

Complementing the work of AQR, the authors of the research piece entitled “Two Centuries of Trend Following” (Bouchaud, J. P.) offer the following observations:

“Trending behavior is also observed in the idiosyncratic component of individual stocks.  There are two, possibly complimentary, interpretations in research. One, agents under-react to news, and only progressively include the available information into prices.  For example, an announced sequence of rate increases by a central bank may not be immediately reflected in bond prices because market participants tend to only believe what they see, and are slow to change their previous expectations.” This is referred to as “conservatism bias” in behavioral finance.  “Policy changes are slow and progressive, thus not immediately reflected in asset prices.  This gradual acceptance of change leads to trends.  Two, building upon the first point, market participants’ expectations are directly influenced by past trends.  This, referred to as “extrapolative expectations,” demonstrates how linear extrapolation is a strong anchoring strategy.  As a result, this perception of trends can lead to positive feedback trading which reinforces the existence of trends, rather than making them disappear.” In other words, trends are self-fulfilling, recurring price anomalies observed and perpetuated by market participants.

The trending nature of prices is clearly evident to all traders.  However, employing a process that exploits trends in both up and down directions is not vastly accepted by the participants in the marketplace.  As previously mentioned, Brandywine Asset Management contrasted the efficacy of buy-and-hold to that of trend following.  While the latter process is under-utilized and not well-understood by investors, the empirical evidence suggests that your bottom line will be better off with a Trend Following strategy.  Additionally, the risk-adjusted returns will exhibit less volatility thereby causing less emotional and psychological strain on the investor.  As anyone with money at risk knows, the loss of “emotional capital” can take its toll and disrupt a trader’s process.  Trend following allows for losses to be minimized through the use of stops at the position level and through implementing a risk management policy at the portfolio level.

While this risk management process is effective in practice, it is extremely hard to execute.  This is because trend following risk management processes run directly counter to our natural behavioral tendencies.  Behavioral economists refer to this as “loss aversion” or Prospect Theory.  Simply stated, investors value gains and losses differently.  Understandably, people have a natural tendency to avoid losses and prefer gains.  However, this innate emotional propensity predisposes investors to missing the best opportunities in investing.  In other words, the investing public, by and large, will sell positions to generate small gains and meet some psychological need (e.g. the need to be “right”).  At that same time, these participants will let losses increase and even “average down” into a position thinking that if a security costs less now and more can be bought, then it must be a better value.  This belief system is pervasive among buy-and-hold investors and most traditional, relative-value institutional money managers. However, Dr. Van Tharp offers the following insight:

“Most successful speculators have success rates of 35-50%.  They are not successful because they predict prices well.  They are successful because the size of their profitable trades far exceeds the size of their losses.  This requires tremendous internal control.”

As can be observed from Dr. Tharp’s extensive work with elite traders, most have win-to-loss ratios that would not be appealing to the investing public.  However, because a predetermined risk management budget is put in place, the loss per trade is quite small and drastically less than the average winner (e.g. a 2:1 Win-to-Loss ratio is a baseline for most profitable trading strategies).  Moreover, as positions continue in the direction of a trend the trader has the ability to “leverage up” in the trade (i.e. buy or short more).  As a result, good money is not thrown after bad (i.e. “averaging down”).  Instead, once closed, money from a losing position is redeployed into winning positions.  This is the essence of trend following in practice and reinforces Brandywine Asset Management’s assertion that “trends exist and are perpetuated because winning behavior is reinforced.”  Marcel Link, a professional trader and entrepreneur, echoes this sentiment:

“Trades that have the highest probability of working are usually in the direction of the trend; fighting the trend means fighting the market’s momentum.  A trend is in place for a reason: The market participants as a whole believe that the market should be headed in that direction.”  Link’s comments explain the essence of Trend Following’s nature. 

Instead of a perceived skill in the trade identification process (e.g. predicting price behavior or forecasting fundamentals), whether or not a trader will be able to generate alpha (i.e. excess returns over a benchmark or the risk free rate) is determined by the risk management and position sizing processes employed.  For example, a simple, random stock selection study conducted by Tom Basso while running Trendstat Capital Management generated a 38% win rate but was profitable overall.  The entry (either long or short) was determined by a coin flip (i.e. 50% chance of being long or short) and 1% of the portfolio was risked per trade with a 3 Average True Range (ATR) trailing stop.  This study further demonstrates how proper risk management is more important in developing a winning system than the choice of trade identification methodology if profitability could be achieved through random selection.

In essence, Trend Following is a systematic trading process where traders react to breakouts, manage risk using pre-defined stop-loss levels, and leverage up into winning positions. While this is extremely easy to conceptualize, actually practicing Trend Following can be difficult due to particular behavioral biases or pervasive beliefs throughout money management concerning the power of the prediction. In fact, the lack of knowledge of and conviction in Trend Following will allow for its efficacy to persist since market inefficiencies and price anomalies will go unnoticed by most market participants.

As always, please feel free to contact me with any questions.


JD

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